Your business voice is the key message that a business must project to create connection, interest and desire from its target market.
Your business voice must connect with:
To inspire them and project the voice to the market
To like and buy your product or service
Investors & Bankers
To support you through business cycles
Business Partners & Suppliers
To provide structure that makes you universally competitive
What should your business voice be?
Your business voice is different for every business and changes at every stage of growth.
Blurb strategically builds your business voice to help you achieve your business objectives, whatever they may be: Growth, Profit, Consolidation, Lifestyle, Succession or a combination of some or all of these points.
Where does the business voice comefrom?
From within the creator of the brand, product and/or service.
The business voice is more than a voice. Expressed succinctly, it differentiates your business and provides the strategic direction to achieve your desired objectives. It should be full of heart, passion, experience, hunger, desire and competitiveness.
B. Admin (Accounting)
CEO & Chief Strategic Advisor
Ian Perkins knows the power of strategically building a business voice. It has enabled him to build a number of companies into market leading positions and sell them at their peak.
By his mid twenties, Ian Perkins was building his family business Associated Fashion Distributors (AFD) into one of the largest fashion agencies in Australia, representing Table Eight, Dolina, Aero, Stitches, Black Pepper, Sunshades – Just to name a few. After selling AFD, he joined Geiger Enterprises as Managing Director, where he strategically moved all production and distribution of their three brands Geiger, Lavender Road and Blue Skies offshore to China. Thirteen months later he purchased two of the brands and focused on balancing successful wholesale relationships with national department store chain David Jones and in excess of 500 boutiques around Australia and New Zealand, as well as building a key concession business with Harris Scarfe.
With such a proven track record of building business, in an ever changing market, Ian soon identified the need to strategically build his next business voice – A vertically integrated retail business which he named Sorbet.
The first Sorbet store opened at DFO Brisbane in 2006, followed by stores at Harbourtown on the Gold Coast and Adelaide, then further DFO locations in Cairns and Canberra, and a freestsanding store at Maroochydore on Queensland’s beautiful Sunshine Coast. Ian lead the market by introducing “new seasons merchandise” to “clearance centres” and together with a clear understanding of Sorbet’s target market, a great team, sensational customer service, a wonderful product mix and an innovative promotional program he created an award winning retail concept, which he sold in 2012.
Ian Perkins now spends his time strategically building business voices for other business owners, locally, nationally and internationally.
Television Presenter, Emcee,
Compere, Voiceover Artist
Leigh Muirhead’s friendly manner, modern look and confident style has connected her to audiences across the nation for many years, creating a recognisable face that commands respect.
Whether it be as a Morning Show Host sitting alongside Ernie Sigley, Ian Skippen and Rob Brough; Reporting for shows including ‘Good Morning Australia’ or Brisbane’s own ‘Extra’; Presenting Advertorials for a wide array of nationally recognised products; or fronting Television Commercials as a creditable face for Real Insurance, Better Homes and Gardens ‘AAPT Home Chat’, Radio Station 4BH or the Courier Mail and the Sunday Mail Home and Design Show – just to name a few… Leigh’s versatility will impress!
With her own voice-over studio set up at home - you will hear Leigh’s voice on Television and Radio Ads, Phone Messages on Hold, Training videos, Web pages and more…
Leigh’s friendly manner, modern look and confident style has connected her to audiences across the nation for many years, creating a recognisable face that commands respect.
Hosting Awards Nights, Launches, Conferences, Fashion Parades, etc. – is another impressive area of Leigh’s ongoing work.
Leigh’s attention to detail is legendary. Leigh’s continual rebookings for work is due to not only the way she connects with her audience but also because of the work she does with the client prior to the event/commercial to ensure that they achieve maximum results and exposure. Leigh’s constant compering, voiceover, and corporate work ensures that her profile is always on the community’s mind.
In Leigh’s spare time, she set up Brisbane’s first major Bridal expo in 1993, starting at the RNA and moving to the Brisbane Convention & Exhibition Centre. After 7 years of running this event, Leigh sold this successful venture to ‘Queensland Brides Magazine’. Twenty- one years on, Leigh still comperes all of the Bridal parades at each expo.
Leigh Muirhead’s experience is vast and varied and will bring a fresh look and professional edge to any product…
The Blurb 78 Point Plan provides the strategic direction for companies to move ahead and achieve their desired objectives.
The Blurb 78 Point Plan encompasses a full business evaluation including elements such as business premises, management systems, people, products, sales, marketing & promotions, distribution and finances.
A full written report is provided highlighting market information, findings, a comprehensive SWOT analysis and recommended short and long-term strategies to achieve objectives.
The Blurb Plus One Sales Plan
Plus One is a proven sales system that has succeeded in both the retail and wholesale sales environments with wonderful bottom line results.
Plus One is much more comprehensive than just focusing on an add on sale. Plus One can be tailor made for any product or service, no matter what first margins are being achieved.
The “Retail Maths” for Plus One are calculated prior to any strategy being put in place to ensure that any effect on first margin is understood from the outset.
In today’s market where customer numbers are shrinking, a tailored PlusOne selling strategy is required in any sales focused business environment.
The Blurb National Sales Manager
The NationalSalesManager is an easy to use sales management system that has been developed, and proven in a number of businesses nationally, that distribute a number of brands to markets and territories of all sizes.
The National Sales Manager allows you to identify:
High & Low Performing Customers
High & Low Performing Territories
Market Potential – Opportunities for future growth
It allows you to maximise your sales & marketing resources
It allows you to identify high and underperforming sales people
It helps you realign your focus within a sales period to ensure every opportunity to achieve sales targets is taken
It allows you to identify other potential customers within each area, of each territory
The NationalSalesManager brings the focus onto sales, by customer, by area, by brand. No sales focused operation can afford to be without a tool like NSM
The Blurb Strategy Cycle
All businesses are different and require a different approach. You can engage any or all of the blurb strategy stages depending on your requirements and objectives.
Stage One:The 78 Point Plan Part 1 – Listen & Understand – Finding Your Voice
Stage Two:The 78 Point Plan Part 2 – Go Away & Deliver – Research, Evaluate & Report – Developing – Developing your voice
Stage Three:Consulting Stage One – Develop Focus & Priorities – Building your voice
Stage Four:Consulting Stage Two – Make it Happen – Projecting your voice
Stage Five:Consulting Stage Three – Develop Future Growth Opportunities – Amplifying your voice
Presenting Your Business Voice
Once your business voice is built, many business owners have difficulty consistently presenting their business voice to all stakeholders and the media.
Given the importance of this role, Blurb provides presentation, public speaking and media liaison mentoring, covering such areas as: